The BIG, commerce Podcast

Season 3️⃣ Episode 3️⃣ - Winning at email and SMS engagement this holiday season with Dotdigital

Calashock Season 3 Episode 3

With Black Friday/Cyber Monday and Christmas around the corner, it's crucial merchants optimise their engagement campaigns and contact lists in order to maximise the effectiveness and visibility of emails and SMS messages.

Luigi sat down with Niels from Calashock Commerce partner Dotdigital to discuss how merchants can win during this season and what they must do to ensure the highest possible engagement rate and ROI from their email and SMS marketing platforms.

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